LOS ALTOS, Calif., April 13, 2010—Atria Controls., the green, electric powertrain company that offers breakthroughs in electric range for plug-in series hybrid powertrain platfroms for light-through heavy-duty trucks and transit vehicles, today announced that its Founder and CEO, Marv Bush will present on Silicom Ventures Advanced Battery Technology Panel.  Bush has presented at numerous industry conferences,holds numerous patents and has been involved in creating and developing many successful companies.

Venue:         Advanced Batteries: Technologies, Current Realities and Opportunities

Location:  KPMG 500 E Middlefield Rd Mt View

When:  Tuesday, April 13

Time:  5:00 p.m.

To attend: Register at http://www.silicomventures.com/invitations/4_13_2010.html

Panelists:
Marv Bush | Atria Controls, Inc.
Mark Gresser | Wildcat Discovery Technologies
Mark Platshon | VantagePoint Venture Partners
Atiq Raza | Khosla Ventures
Nick Sugimoto | Honda Strategic Venturing
Moderator:
Doron Simon | Simon Says Partnership

About the topic:

Bush will discuss key issues, including:

•Are batteries the main barrier to widespread adoption of electric vehicles

•Key battery features that matter for electric vehicles, smart grids and other applications

•What battery companies should be working on today  

•Are batteries “Cleantech” 

•The potential implications for end of life, disposal and recycling of batteries

•    Safety of Lithium-Ion and other battery technologies

•The political/natural resource limitations for batteries, i.e., lithium.

About Atria Controls

Atria Controls is the innovator of “new era” electric powertrain platforms for the transportation industries.  The company’s Modular, Electric, Scalable Architecture (MESA™) powertrain enables up to 100 miles of electric range in mass transportation buses, providing industry breakthroughs in range, reduced costs, and emissions.  MESA is designed for use in series hybrid, all electric and fuel cell mass transportation buses, large utility vehicles and other automotives.  Atria is headquartered in Los Altos, CA and has offices in Shanghai, PRC and Taipei, Taiwan.  For more information, see www.atria-inc.com.

Atria Controls, the Atria logo and MESA are trademarks of Atria Controls.  All other product or service names are the property of their respective owners.

For More Information Contact:

Eileen Elam
KJ Communications, Inc. (for Adura Systems)
(408) 927-7753

eileen@kjcompr.com

 © 2010 Atria Contrls, Inc. All Rights Reserved